Social media shouldn’t be a massive time suck. Especially at a conference where you're trying to build relationships face-to-face. So, how do you strike an efficient balance? Productivity tools. Here’s what I’m relying on to keep me on top of my social media game at FinCon.
Essential Pre-Conference Preparation
Is your branding consistent across all channels?
You may have noticed my website got a major facelift. It’s been long overdue. And my new logo means a fresh look for my social media channels. I changed my headers last night. If your branding isn’t consistent, now’s the time to make updates. Here’s a good cheat sheet for image sizes.
Do your social media profiles have the same profile picture? Does it look like you?
When I was anonymous, I used my logo for all my profile pictures. But now that I’ve been out of the blogging closet for a year (woo-hoo!) I prefer using a headshot. It feels a lot more personal.
This weekend, I updated my profile picture across all channels. As much as I love last year’s Salvador Dali costume, I realized the image might be confusing to someone who’s not sure if the bushy eyebrows and moustache belong to the same person they’ve just met.
Is your bio the same across all channels?
Another thing I recently updated. My Instagram bio was “Did somebody say free cupcakes?” And that’s it. Clever? Maybe. On brand? Probably. But, again, confusing for people trying to connect.
Have you scheduled content for the days you'll be at the conference?
How many of your readers know what FinCon is? Let’s face it. It’s really easy to get sucked into the personal finance blogger vortex. Social media is an incredibly powerful networking tool. But your followers are still looking for regular content.
Staying on Top of Twitter
Ever wondered how brands manage to be so active on Twitter during a busy conference?
I worked my company’s booth at Emma’s Marketing United a few months ago. Over a couple of days, I spoke with dozens of people, attended some killer panels, and still managed to build brand awareness by participating in key conference conversations. How? TweetDeck!
Below is the exact dashboard I’ll be using for FinCon. And here’s how to set it up:
- Click the “Add column” plus sign on far left side of the dashboard.
- Select “Search.”
- Enter your search term: #FinCon15, #Plutus15, #XYPN15, #IgniteFinCon
- Click the blue “Add Column” at the bottom of newly created column.
Brand and Influencer Monitoring
Want to know what’s being said about your brand or an influencer in real time? Add your own search terms to the dashboard. Here’s what I’ve added:
CashvilleSkyline.com (note: this even tracks shortened URLs!)
- Set up your dashboard in advance. You’ll be all set for easy monitoring during the conference. It only takes a few minutes.
- Get comfortable with the platform. Try following, @ replying, or sending a direct message directly from the dashboard. Interesting conversations have been happening for months!
- Shift columns throughout the event, depending on priority.
- TweetDeck works best with a larger screen. I prefer to use it from a tablet or laptop.
Topi, FinCon’s Addictive Official App
Have you downloaded FinCon’s official event app? Warning: all productivity will cease once this addictive app has been installed onto your phone. It doesn’t help that there are 5 iPad Minis up for grabs!
But, seriously, this app gives you direct access to everyone who’s using it, a community chat room, the agenda, speakers, sponsors, exhibitors, and more. Plus, you can connect your social networks. Great move, FinCon.
Reconnecting After the Conference
Looking to reconnect with business prospects a few days after the conference? Chances are you probably spoke to dozens of people. And that’s awesome! But it might be tough to remember a lot of distinct personality characteristics.
That’s where Crystal comes in handy. Equal parts creepy and cool, Crystal analyzes a person’s social media profiles to form a personality profile. And it includes suggestions for communicating with them. Pretty crazy, right?
Not going to lie. When I first learned about Crystal, I immediately searched for all of my present and previous co-workers. And I shared my friends’ profiles with them. The consensus? Eerily accurate.
Finding Post-Conference Mentions
You networked like crazy for four days. Now you want to see who’s talking about your brand post-event. Enter: Mention.
Mention allows you to create alerts from various brand mentions around the web. And they offer one alert for free, so I’ve set up mine for “Cashville Skyline” or “CashvilleSkyline” or www.cashvilleskyline.com.
Here’s what my dashboard looks like for mentions from the past few days. I really like how Mention highlights and scrolls down to your alert when you click on the right panel.
Bonus Social Media Hacks
Are you familiar with IFTTT? IFTTT allows you to connect apps to set up various automated tasks. These are called “recipes.” I dug through the list and found several that may come in handy for FinCon:
- Receive a text message when someone important emails you
- Copy any Instagram picture I take to Google Drive
- Post your Instagrams as native Twitter images
- Build a Twitter list from a specific #hashtag
- Archive every time you’re @ mentioned on Twitter to a Google spreadsheet
Readers: What are your go-to conference productivity tools?